Nov. 21, 2023

104: Design Your Personal Category

Don’t craft a personal brand. Don’t “find your niche.”

Instead, design your personal category (hint: this is a psychology game).

This is the place where you build your future. It’s where you build a “1 of 1” business where you’re authentic and bold.

Here, you offer a unique transformation for those you aim to serve. In turn, you unlock massive freedom, income, and impact.

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🌐 Show site: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠UncageYourself.FM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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TIMESTAMPS

(00:00) Intro

(02:45) The modern factory life

(04:17) No one cares about you

(05:52) The anti-personal bran

(08:17) Frame, name, & claim

(09:20) Matt's personal category

(11:54) Problems w/ brands & niches

(14:00) Personal category components

(15:09) Category = freedom

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RESOURCES