Aug. 9, 2021

11: Capitalizing on the Creator Economy

11: Capitalizing on the Creator Economy


"I'm not a businessman. I'm a business, man." — Jay-Z 

The Creator Economy is gaining steam, and it holds huge potential for you as a digital professional. If you'd like to start a side hustle or find ways to impact more lives, this one is for you. We'll cover Creator Economy basics, why it matters to you, and how you might get started.


Society is experiencing a fundamental shift from the Attention Economy to the Creator Economy.

The Creator Economy consists of the platforms, marketplaces, and tools that are decentralizing creative expression and entrepreneurship.

You're able to monetize your skills and passions, diversify your career portfolio, shape your personal brand, generate audience and impact, and achieve deeper levels of fulfillment.

Beyond just the top 1% of creators making a living, we're seeing the rise of a "middle class" in the Creator Economy.

We cover 5 key principles for entering and establishing your presence in the Creator Economy.


[2:05] We’re experiencing seismic shifts in the global economy

[4:38] How the Creator Economy is opening new doors to technical experts

[7:52] 5 reasons you should diversify from corporate to entrepreneurship

[9:34] Examples of technical experts capitalizing on the Creator Economy

[14:42] Principles for getting started — and eventually getting good


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