We're joined in this episode by Elayna Snyder, Founder of Indigo Collectiv. She focuses on helping thought leaders fuel their strategy by being their authentic selves. She delivers a masterclass on harnessing your individuality. Her premise: your knowledge and ideas need an outlet, and that outlet should create an impact.
Improve your LinkedIn game: How to Build Your Hidden LinkedIn Funnel™ in 3 Easy Steps (resource from Elayna)
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Our "authentic self" changes based on the context that we’re in.
There are many roads to a destination, but they differ in timeline and effectiveness
You must make decisions that align with who you are on the inside.
A well-shaped personal brand helps you scale your ideas, build meaningful relationships, and create the impact you crave.
An established personal brand isn’t a prerequisite to contributing and getting to know the community you want to build or contribute to.
LinkedIn is NOT a glorified resume platform or virtual conference; it's a place to be social and create a world of opportunities.
[6:30] Transcending your credentials
[9:09] Client creation
[11:25] Applying your “fire” (corporate & side hustle)
[13:25] Personal brand: greatest long-term asset
[18:00] Shaping your personal brand
[19:17] Why & how to harness LinkedIn
[21:25] Building your community
[24:03] Serving your tribe (& monetizing)
[26:55] Your forcing function for growth
[28:25] Elayna on the hot seat
How to Build Your Hidden LinkedIn Funnel™ in 3 Easy Steps (resource from Elayna)
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